In Vogue: The 90s delves into exactly how the 1990s were a transformative time for the fashion industry, through the insights and experiences of some of Vogue's most influential editors. Hamish Bowles, Edward Enninful, Tonne Goodman, and Anna Wintour will guide the viewer through an uncharted decade marked by groundbreaking trends, cultural shifts, and a transforming relationship between fashion, art, and popular culture. The documentary captures how the 90s bridged the gap between high fashion exclusivity and grittiness of street style through aesthetic recreations in the industry, such as minimalism and grunge, while still embracing glamour through supermodels including Naomi Campbell, Kate Moss, and Linda Evangelista.
Here, through the lens of these editors, we see how Vogue came from a magazine to a tastemaker in fashion and a shaper and respondent to changing sensibilities of the time. Here, too, was Anna Wintour, great in her own clear vision for Vogue, guiding it to become a leader in global fashion; and here were historical depth from Hamish Bowles, fresh and diverse perspectives from Edward Enninful, and Tonne Goodman in the iconic photography defining the era.
It also briefly discusses such critical moments as the rising celebrity culture into fashion, the influence of designers Marc Jacobs and Tom Ford in redefining the runway, and the stage of movement toward casual, wearable wearers. In total, they describe how the 1990s paved the way for the democratization of fashion across that line drawn between the elite and the mass market.
The documentary, In Vogue: The 90s, premiered on September 13, 2024 and exclusively streams on Disney+ Hotstar. Under the gaze of influential Vogue editors, including Anna Wintour, Hamish Bowles, Edward Enninful, and Tonne Goodman, it unfolds the spirit of fashion in the 1990s. Interviews blended with archival footage give audiences a glimpse into how that dramatic revolution of the decade influences modern style and Sacknilk culture.