Netflix India has unveiled a brand new campaign for Diwali and celebrates the joys of Indian cinema through the medium of storytelling. The brand film named “Har Parivar Ke Liye” is an example of the power of stories in bringing people together. It showcases how Netflix brings families, friends and even strangers closer together, celebrating togetherness and discovery through its deeply diverse and deeply resonant stories. Whether it's a long train, a flight of men, or a family movie night, there are networks - meetings with family, friends and strangers, marathon binges, or that familiarity that you are watching now?
Speaking about the campaign, Srivastav TS Vice President – Marketing, Netflix India said, “There are many types of stories to be discovered for everyone, and this is a medium for interaction and connection. These are the kind of stories that engage people's minds, whether it is through the medium of an everyday person who you can't help but can help along with a friend who is living in a vehicle, or even a friend of yours while waiting for the train. There is no time to establish relations with any stranger through the medium of patronage. This is Diwali, just as we all celebrate with our favorite families, we want to celebrate this growing family of administrators in the form of Netflix, who have created a special relationship with our films, screens and brands in India.