The idea of CTRL originated from a discussion with Sharad Devarajan, a leading economist in India. In collaboration with story writer Avinash Sampat, Motwane developed a story that highlights the dangers of digital obsession and the possible consequences of artificial intelligence progress. The show is one of the much awaited show and generated immense buzz on the internet ahead of its release. CTRL is received much praise and love from the viewers. The Drama series is all about the today's generations addiction towards the Artificial Intelligence tools and digital obsession. The show is featuring Ananya Panday in the lead role of Nella in the show CTRL.
CTRL's original script ending envisioned a revenge driven story for Nella, But Vikramaditya Motwane and Sampath realized that such a plot would deviate from the screen life format. Ultimately They decided to maintain the film's unique structure while focusing on the organic progression of the story. Motwane said, “At that very moment They realized why would anyone in their right mind stream or shoot it, and what would be the screen life element? So quickly, he went out the window. He says, it is important for the story to be organic. While there is a possibility of a next episode, Motwane is hesitant in continuing the story, feeling that the journey to the nail has been completed.